Mar 6, 2024
Advertisers, unlock the power of accessible advertising
Join the brands championing inclusivity through accessible campaigns
This was originally posted on the Peach website. Find out more about the rebrand from Peach to Cape.io.
Championing accessibility, why it matters.
16% of the world population experiencing significant disability (World Health Organisation, Global Report on Health equity for persons with disabilities). Representation of this community is vitally important in the media, which of course includes ads. There is also a large number of potential ad viewers who’s experience isn’t accounted for in inaccessible campaigns.
Accessible advertising benefits a range of people; from those with disabilities, those navigating English as a second language, and even addressing age-related hearing loss, accessible campaigns resonate on multiple levels.
But it doesn't stop there. Research also shows that watching content with subtitles can help with children’s reading skills.
Inclusivity beyond borders
Now available cross-territory, accessibility services, by making ad content available to all, is moving the needle towards advertising becoming inclusive worldwide.
Despite technological improvements, advertising has a long way to go to become fully inclusive. However, some advertisers are charging forward to change this. This commitment singles them out as category leaders.
Streamlining Delivery: A Shortcut to Inclusivity
With Cape Advanced TV, it is as simple as a drag-and-drop. In partnership with Adtext, we have, for many years, been a pioneer in supporting accessible advertising through our integration — providing closed captions, subtitling and audio description.
We are currently rolling out a new feature to make it possible to upload script files in Cape Advanced TV. This will support quicker and simpler delivery of your files to the subtitler. Simply drag and drop your script file as PDF, DOC, DOCX or TXT when creating a new ad in Cape Advanced TV.
We are going a step further, simplifying the workflow, so it, well, flows even better.
Stay in Cape Advanced TV and avoid extra steps to book captioning
With script files delivered whenever they’re uploaded, Adtext can get started earlier
Get peace-of-mind that your ads files are delivered straight to Adtext once the order is committed and you’ve gone the green light to go ahead
Accessible advertising is a win-win scenario. Brands and creative agencies embracing accessibility not only break down barriers, but also showcase a genuine commitment to DEI. It's a transformative step to elevate the advertisers’ profiles.
Interested to find out what accessible advertising can do for you? Reach out to our brilliant support team at Cape Advanced TV, who are happy to guide you through the setup process.
Want to delve deeper into the topic? Here are some more great resources…
