Connect straight to Amazon Advertising’s Sizmek Ad Suite

Aug 1, 2021

“Alexa… distribute my ads” Lolly Mason, EMEA Partnership Lead on our Amazon Advertising integration

Get more info

This was originally posted on the Peach website. Find out more about the rebrand from Peach to Cape.io.

Lolly Mason, Peach’s EMEA Partnership Lead, introduces the latest of Peach integrations that allows users to send their ads directly to Amazon Advertising’s Sizmek Ad Suite.

Following on from our May digital launch when we unveiled the ability to automate file uploads, store and transfer metadata and supporting assets for ad platforms via Peach, we’re now excited to talk about our work with Amazon Advertising.

What does this mean for users?

Seamless transfer of assets

Endless uploading and downloading files between the two platforms is wiped out and instead the entire process is now completely automated. More time is also saved from no longer having to upload different file specs for each ad platform. We’ve made it that you just have to upload the one spec for Peach - we’ll take care of the rest.

Utilising the new integration, brands and agencies can simply upload files once into Peach, then give our platform access to directly distribute ads into Amazon Advertising’s Sizmek Creative Asset Library — and BOOM a faster, error-proofed way of transfering digital advertising creative.

Transparent audit trail

Before creative is transferred over to Amazon Advertising, each ad gets labeled with an associated Ad ID generated by our system. This Ad ID and a preview URL are then automatically pulled back into Peach, providing transparency and an audit trail.

You now know exactly where in the supply chain your ad is and, if it’s being blocked, you know exactly why. People can be held accountable and time saved trying to find your ads in the ecosystem is re-focused on making sure your ad is picture perfect and doesn’t fall at the last hurdle.

Just one of many upcoming integrations

The ad ecosystem is in desperate need of an overhaul and we at Peach have made it our mission to modernise it — bringing it finally into the 21st Century.

That journey really started with our product announcements in May and the launch of our Peach Developer API in June. This product makes it simple for the ad world to integrate in–house or 3rd party software with the Peach platform.

Amazon Advertising’s Sizmek Ad Suite, Google Campaign Manager and YouTube are just the beginning. We’ve got a whole line-up of exciting integrations underway that will make video campaign distribution even easier. But, for now, you can do more important things like strategic planning (or watching The Boys) in peace.

To find out more about the other integrations Peach has to offer, visit our integrations page now.

Read the press release about this latest integration here.

Stay ahead of the curve

Curious about the latest in marketing and advertising?  Subscribe to our monthly Promarketers newsletter.

See all posts

Digital out-of-home screen showing a pink NEW HOT ad, illustrating programmatic DOOH creative

Aug 17, 2026

How to scale programmatic DOOH creative: solving the format bottleneck

DOOH offers brands huge creative potential, from hyper-local messaging to dynamic campaigns triggered by weather, time, and location. But bringing that potential to life means producing an enormous number of creative variations across a fragmented landscape of screen sizes and formats.

Campaign Analytics dashboard in Cape.io showing impressions, clicks, click rate and cost per click

Aug 3, 2026

Closing the loop: Introducing Campaign Analytics in Cape.io

Campaign Analytics is now live in Cape.io.

Jul 9, 2026

What the EU AI Act means for your AI-generated ads

The European Union's AI Act is the world's first comprehensive framework for AI governance, and it has important implications for marketers using generative AI.

Auto Cropper interface showing one photo re-cropped automatically into several ad formats

Jun 26, 2026

Introducing: Auto Cropper

Introducing a new AI-powered auto-cropping feature in our Creative Automation solution.

Gradient circle inside concentric rings beside the headline The return of creative as marketing's growth engine

Jun 12, 2026

Cape.io recognized among notable providers in creative advertising technologies overview around evolving market trends

New industry overview details the operational dynamics driving the creative-media singularity for B2C enterprise marketers

Cluster of iridescent spheres orbiting a larger one on deep purple, illustrating agentic AI adoption

May 26, 2026

How enterprises are actually adopting agentic AI

The shift to agentic AI isn't happening the way most vendors describe it. There's no cliff where enterprises suddenly ditch their AI wrappers and commit to full agent orchestration. Instead, they're moving through layers, testing frameworks with one team, keeping production systems stable on another.

Three illustrated Easter eggs patterned with abstract shapes, for the Easter HFSS ad rules article

Mar 18, 2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

Four duotone video cards with closed caption overlays, on the Channel 4 closed caption mandate

Feb 27, 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences. The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships. The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

Feb 11, 2026

EPTVI Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets

Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.