ARCHIVE Big news from Cape.io: we're growing with you! Copy
Cape.io Cookie Policy
Updated: 26 August 2025
1. What are cookies?
A cookie is a piece of information, like a tag, which some websites create on your computer/mobile phone “Device” which identifies your Device whenever you visit that website. In order to provide you with the best possible online experience, IMD Media Ltd, trading as Cape.io (company number 03238065 registered in England and Wales with its registered office at 24-28 Bloomsbury Way, London, England, WC1A 2SN) (“IMD”, “Our”, “We”, “Us”), may create cookies when you visit one of Our “Services” on our website which include: cape.io, peach.me, Peach Go (go.peach.me), Peach Connect (app.peachvideo.com), Caria (caria.optimad.com), Cape (bycape.io), Advalidation (advalidation.com), Peach Classic (imdcloud.net/Auth/peachclassic), A+V (latam.peachvideo.com/login/login/index) and Peach Plus (peach.me/plus). Your acceptance of this Cookie Policy is deemed to occur if you continue to use Our Services. If you do not agree to this Cookie Policy please stop using Our Services immediately.
2. What are cookies used for?
It’s important to note that the cookies We use don’t harm your computer and don’t store information about you which could identify you by name or financial information, such as credit card details, rather they store identity numbers which We use as a reference, helping Us to provide Our Services.
In order to help you, cookies may be used to:
Help us identify you when you use Our Services
Keep you signed in.
Enable Us to understand how people are using Our services, so We can make them better.
Help Us provide you with a better and personalised experience when you visit Our websites or use Our Services.
Recognise when you have signed in.
Ensure Our Services are working as expected.
For more details of the personal data that We collect and use when you use the Services and the measures We have in place to protect personal data, your legal rights and Our legal obligations, please refer to Our Privacy Policy (https://www.cape.io/legal/).
3. These cookies are used by IMD to enable access to our Services:
You can find more information about the cookies We use and the purposes for which We use them in the table below:
A “Strictly Necessary” cookie is one which is essential to the operation of Our Services.
Name | Purpose | Strictly Necessary (Yes/No) |
login-session-id, login-token, share-url, subsidiary-id, userid, account-name, api-url, ac_token, atid, csr_token, id_token, is_logged_in | Used to provide login and access to Our Services for your account. | Yes |
admin_leftbar_collapse, admin_rightbar_show | Enables personalisation of Our Services to provide you with a richer experience. | No |
CloudFront-Expires, CloudFront-Key-Pair-Id, CloudFront-Policy, | Enables access to features of Our Services based on your account profile. | Yes |
_helpkit_session, _x_w, helpdesk_node_session, user_credentials, wf_filter, wf_order, wf_order_type | Enables access to features of Our Services based on your account profile | Yes |
4. Third party cookies
These cookies are set by someone other than Us, and we have no control over these cookies. This is because We use third-parties to help Us provide and monitor use of Our Services. We do not share the information collected by the cookies with any third parties. For privacy information relating to these other third party websites, please consult their policies as appropriate.
You can find more information about the third-party cookies We use and the purposes for which We use them in the table below:
Name of Cookie | Purpose | Provider | Strictly Necessary (Y/N) |
_ga, _gat, _gid | Used to report what parts of Our Services are used and how. | Google Analytics | No |
zarget_user_id zarget_visitor_info fm_sid_* | Used for Our support portal and provides an anonymous ID so that your session can be identified. | Freshdesk | Yes |
_zlcstore, _zlcmid, _zlcprivacy | Used for the online chat feature of Our Services. | ZenDesk | Yes |
raygun.sso raygun3j | Used to monitor the performance of Our Services. | RayGun | No |
hubspot.hub.id, hubspotapi, hubspotapi-csrf, hubspotapi-prefs, hubspotauth, hubspotutk | Used to report what parts of Our Services are used and how. | HubSpot | No |
_hp2_id.APP_ID, _hp2_ses_props.APP_ID | Used to report what parts of Our Services are used and how. | Heap | No |
_vwo_ds, _vwo_uuid, _vwo_uuid_v2 | Used for A/B testing, conversion optimization and behaviour analysis. | VWO | No |
cookie_perms, m, _stripe.mid, _stripe.sid, __Secure-sid, cid, stripe.customerportal.csrf | Used for self service billing management | Stripe | Yes |
lr_hb_*, _lr_tabs_*, lr_uf_* | Used to report what parts of Our Services are used and how. | LogRocket | No |
rb2b | Used to report on USA based customers using our website. | RB2B | No |
5. Persistent and Session Cookies
5.1 Persistent cookies are those which remain on your Device for a predetermined period and are activated each time your visit Our Services.
5.2 Session cookies are temporary and only remain on your Device from the point at which you visit Our Services until your close your browser, at which point they are deleted.
6. How do I manage cookies?
You can accept or decline cookies. Most PCs automatically accept them but you can modify your browser settings to decline them if you wish. Each browser is different, so please check the 'Help' menu of your browser to learn how to change your cookie preferences.
If you decline cookies, some aspects of Our Services may not work on your Device and you may not be able to access areas you want. For this reason We recommend that you accept cookies whilst using Our Services.
If you want to opt-out of Google Analytics for Display Advertising you can do so by changing your preferences here: www.google.com/settings/ads and using the Google Analytics opt-out tool here: https://tools.google.com/dlpage/gaoptout/.
For further information about cookies and how to disable them please go to the guidance on cookies published by the UK Information Commissioner’s Office, or https://allaboutcookies.org/.
7. Changes to this Cookie Policy
7.1 We may alter this Cookie Policy at any time. If We make any material changes, they will be highlighted at the top of this page. Any such changes will become binding you on your first use of Our Services after the changes have been made.
7.2 We would recommend that you check this page regularly to make sure that you have seen the latest version of this Cookie Policy.
8. Further information
If you would like to know more about how We use cookies, please contact us at dataprotection@groupimd.com.
You might’ve noticed a fresh look and a new name: Cape.io!
This isn’t just a name change; it’s a bold leap forward reflecting how we’re upgrading our solutions to help marketing teams like yours not just thrive, but succeed in today’s dynamic landscape. We’re growing, evolving, and ready to empower you!
Cape.io is still your go-to for unified creative production, collaboration, compliance, and cross-channel distribution. But now, we’re putting even greater emphasis on new solutions designed to accelerate your success, including creative validation and advanced capabilities for TV advertising.
We haven’t pivoted; we've sharpened our focus to provide you with even more powerful tools. For our existing clients: everything you rely on is exactly where you left it.
Even more is coming in the next few months, so stay tuned!
Questions? Contact us or your account manager.
News
Stay ahead of the curve
Curious about the latest in marketing and advertising? Subscribe to our monthly Promarketers newsletter.
Jun 2, 2026
The new reality: Football marketing without FIFA rights
The 2026 World Cup is shaping up to be one of the biggest advertising moments of the decade. But for brands hoping to ride the wave of football fever, the line between “inspired by football” and “infringing on FIFA rights” has never been thinner. From unofficial sponsor campaigns to alcohol and gambling promotions, regulators and rights holders are watching closely. Here’s what marketers need to know before launching a football-themed campaign this summer.
May 26, 2026
How enterprises are actually adopting agentic AI
The shift to agentic AI isn't happening the way most vendors describe it. There's no cliff where enterprises suddenly ditch their AI wrappers and commit to full agent orchestration. Instead, they're moving through layers, testing frameworks with one team, keeping production systems stable on another.
May 26, 2026
Real-time ads in a regulated world
Understanding the real challenges of gambling & sports betting advertising in the US
May 8, 2026
Brazil votes. Cape.io already knows what that means.
Cape.io has powered Brazil's general elections for four editions, managing 500 channels and 155 million voters. Here's how we do it.
Apr 23, 2026
Agentic AI vs AI wrappers vs custom AI: How to choose your path
You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised. The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.
Mar 30, 2026
Operationalizing AI in advertising: Why it must be embedded, not bolted on
Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.
Mar 18, 2026
No more chocolate at breakfast? Navigating the new LHF ad rules this Easter
As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.
Mar 16, 2026
The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations
As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.
Feb 27, 2026
Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences. The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships. The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
Feb 11, 2026
EPTVI Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets
Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.
