Obtenez notre nouveau rapport sur les flux de travail des actifs vidéo numériques

Notre dernier rapport « Prenez le contrôle de votre flux de travail d'actifs vidéo » est désormais disponible

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Cape.io

Cape.io

Author

Cape.io

Ceci a été initialement publié sur le site Web de Peach. Découvrez-en plus sur le changement de marque de Peach à Cape.io.

Les dépenses en publicité vidéo Digital augmentent, mais en coulisses, le secteur s'appuie toujours fortement sur des technologies inefficaces et des flux de travail datant de plusieurs années. Oui, c’est comme en 1995 là-bas. Mais alors que nous avons dit au revoir aux VHS, modems à bas débit et Tickle Me Elmo*, les agences médias envoient encore des e-mails et vérifient manuellement les actifs vidéo, juste pour activer la publicité numérique. Quel est le problème ? Et plus important encore, que peut-on faire pour y remédier ?

Nous répondons à ces questions et bien d'autres dans notre nouveau rapport ‘Prenez le Contrôle de Votre Flux de Travail des Actifs Vidéo’ qui est maintenant disponible. Le rapport identifie où se situent les principaux problèmes dans l'écosystème et présente des solutions pour pérenniser des livraisons publicitaires efficaces.

En utilisant des données d'enquête sur mesure et des interviews d'agences médias mondiales de premier plan, nous plongeons sous le capot des agences médias pour découvrir les points de douleur qui causent des retards de campagne, des problèmes de qualité, des risques pour la sécurité et beaucoup de frustration et d’argent. Par exemple, saviez-vous que :

  • 70 % des agences médias ont des problèmes pour trouver des actifs

  • 78 % utilisent encore les e-mails pour recevoir des actifs vidéo

  • 85 % vérifient encore manuellement les actifs vidéo ! 

Cela vous semble familier ? Ne vous inquiétez pas, vous n'êtes pas seul.

Soyez à l'avant-garde : Remplissez le formulaire pour télécharger ‘Prenez le Contrôle de Votre Flux de Travail des Actifs Vidéo’ maintenant.

*D'accord, il y a encore une place pour Tickle Me Elmo en 2020

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Découvrez tout ce que Cape.io peut faire pour vous

Automatisation Intelligente des Campagnes

Cape.io connecte votre équipe, votre DAM, vos ad servers, vos DSP et vos autres outils, sans qu’il soit nécessaire de tout remplacer

© 2025 Cape.io. Tous droits réservés

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Prendre contact

Découvrez tout ce que Cape.io peut faire pour vous

Automatisation Intelligente des Campagnes

Cape.io connecte votre équipe, votre DAM, vos ad servers, vos DSP et vos autres outils, sans qu’il soit nécessaire de tout remplacer

© 2025 Cape.io. Tous droits réservés

Français