这篇文章最初发表于Peach网站。了解更多关于 从Peach到Cape.io的品牌重塑的信息。
数字化视频广告支出正在迅速增加，但在幕后，行业仍然严重依赖于多年前低效的技术和工作流程。数字化可能是接触消费者的金童，但将您的广告送达那些屏幕的过程过于复杂，这意味着营销活动常常被延迟，代理机构通常是因此受到指责的一方。
我们最新的报告“成长的烦恼”突出显示了代理机构每天都必须应对的具体痛点，这些痛点阻碍了广告的成功发布。我们发现，许多这些代理机构已经想出了一些绕过根本原因的临时解决方案。
在本报告中，我们揭示了：
广告界已经想出了一些临时解决方案，以避开广告工作流程管理不善的根本原因。
许多代理机构不知道他们的问题是可以解决的，他们的“勉强过得去”的解决方案是可以改进的，效率可以显著提高。
不幸的是，万能胶带只能帮你到此为止。
就像所有叛逆的青少年，广告业希望数字广告的当前性质只是一个阶段——希望还是有的！
一个引人注目的改进显示，94%的受访者同意如果能够实现，这一解决方案将极大地支持协作并减少资源交付的复杂性。你能猜到这个改进是什么吗？
下载我们的“成长的烦恼”报告，看看你是否猜对了。
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保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
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新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
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As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.
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As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
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Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。